Northern Ireland - See Feel Discover

Need for Private Sector Support


The Rediscover Northern Ireland programme in Washington DC has significant potential to generate business opportunities and benefits and requires private sector commitment. All sponsors/supporters will be contributing to creating a better environment in which Northern Ireland’s businesses can operate, potentially attracting investment and visitors to Northern Ireland from the United States and creating new business partnerships.
As a corporate sponsor you will be:
  • Supporting and investing in Northern Ireland’s finest talent, including musicians, storytellers, artisans and dancers, providing a clear corporate statement in terms of diversity, investment in people and promotion of a progressive and ambitious Northern Ireland to your employees and customers.
  • Helping to bring Northern Ireland to the attention of millions of people, who will gain a new and informed understanding of our people and place. This opportunity to ‘see, feel and discover’ will have a highly tangible benefits both in terms of an increased appreciation of Northern Ireland products and exports. Furthermore, there is the potential for all our businesses to maximise benefits from an increased tourist trade within the home market.
  • Profiling your business alongside the new Rediscover Northern Ireland brand.
  • Leveraging National and International media coverage which will reach 50 million people including policymakers, opinion formers and corporate and tourism industry leaders. This will generate an estimated $8 - $12 million worth of positive media exposure for Northern Ireland.
  • Benefiting from the Smithsonian Institution’s Folklife Festival and its proven track record in stimulating economic opportunities as well as boosting marketing, tourism, and government and public relations
  • Capable of leveraging a sponsorship ‘gearage’ of almost 9:1 – the public sector will match every private sector dollar committed with nine from the public purse.
  • Creating a unique opportunity to access key decision makers/influencers/business leaders in Washington DC and the United States incorporating the opportunity to develop new transatlantic linkages and relationships – in partnership with the Northern Ireland Bureau in Washington.
  • Benefiting from corporate profile in press releases, publications, promotions and websites both within Northern Ireland and in Washington DC across the range of planned activities.
  • Associated with the Smithsonian Institution and the National Mall of the United States.
  • Doing your bit to make it happen!