The Rediscover Northern Ireland programme in Washington DC has significant potential
to generate business opportunities and benefits and requires private sector commitment. All sponsors/supporters
will be contributing to creating a better environment in which Northern Ireland’s businesses can operate,
potentially attracting investment and visitors to Northern Ireland from the United States and creating
new business partnerships.
As a corporate sponsor you will be:
- Supporting
and investing in Northern Ireland’s finest talent, including musicians, storytellers, artisans and dancers,
providing a clear corporate statement in terms of diversity, investment in people and promotion of a
progressive and ambitious Northern Ireland to your employees and customers.
- Helping
to bring Northern Ireland to the attention of millions of people, who will gain a new and informed understanding
of our people and place. This opportunity to ‘see, feel and discover’ will have a highly tangible benefits
both in terms of an increased appreciation of Northern Ireland products and exports. Furthermore, there
is the potential for all our businesses to maximise benefits from an increased tourist trade within
the home market.
- Profiling your business alongside the new Rediscover Northern Ireland
brand.
- Leveraging National and International media coverage which will reach 50 million
people including policymakers, opinion formers and corporate and tourism industry leaders. This will
generate an estimated $8 - $12 million worth of positive media exposure for Northern Ireland.
- Benefiting
from the Smithsonian Institution’s Folklife Festival and its proven track record in stimulating economic
opportunities as well as boosting marketing, tourism, and government and public relations
- Capable
of leveraging a sponsorship ‘gearage’ of almost 9:1 – the public sector will match every private sector
dollar committed with nine from the public purse.
- Creating a unique opportunity to
access key decision makers/influencers/business leaders in Washington DC and the United States incorporating
the opportunity to develop new transatlantic linkages and relationships – in partnership with the Northern
Ireland Bureau in Washington.
- Benefiting from corporate profile in press releases,
publications, promotions and websites both within Northern Ireland and in Washington DC across the range
of planned activities.
- Associated with the Smithsonian Institution and the National
Mall of the United States.
- Doing your bit to make it happen!