Although online stores have been a big hit over the past few years, there are still some issues that need to be worked on. Uptake, especially in the United States has been more sluggish than expected.
Many of these examples are demonstrated by the most successful online stores, even smaller boutique shops. Angelique offers sexy plus size lingerie, and does a great job of demonstrating what it takes to become a success, respectable return policy included.
This is in part due to the bad experiences many people had in the early days of the online stores. Since then, many things have changed, which shoppers and store owners need to understand.
Online Stores with a Return Policy Make Huge Losses
This could not be further from the truth. In reality, online stores can make a profit either way. Concentrating on the return policy only is a recipe for disaster. Statistical data shows that stores, which accept products back, are likely to win the trust of their customers.
On the other hand, if a store does not have a return policy, it is likely to be the subject of a viral rant on social media.
This could inevitably cost the store a lot of potential profit. For instance, it is well known in business that a huge percentage of profits come from loyal customers. A return policy is a great way of winning customer loyalty.
A Good Looking Store is All It Takes to Succeed Online
This could not be further from the truth. While having a professional website is essential for online success, this is not the only requirement. Except for the fact that one is selling their merchandise through a different medium, everything else remains the same. One still has to launch a solid marketing campaign.
In addition, one needs to be able to connect customer needs with what they have to offer. It is about knowing what exactly the customers want and when they want it. This is the secret behind the success of some of the major online retailers such as amazon. Without such a solid strategy, they would not have been able to succeed. The secret is to invest seriously in data analysis in order to be able to fulfill all the customers’ needs.
Security Threats Are Not Real
It is true that many improvements have been made to online shopping security. This has not been easy. As the security measures get tougher, the thieves are also getting more sophisticated. If one is not careful, they could expose customer data. If such an incident takes place, it will irreparably damage customer trust in an online store.
One needs to hire a security expert or outsource the entire thing. An online store is only as good as its safety reputation. People work hard for their money and they are not very happy when it is lost carefully.
Besides hiring security experts or outsourcing online security. One should do a bit of independent research. In this way, one can know if the customer data is completely secure on their site.
While online stores can be extremely successful, one needs to take their time to understand the common misconceptions around them. In this way, they are able to understand what could be holding the customers back.
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